| Reactor was approached by Garneau Würstlin Philip Brand Engineering to develop a new visual identity for Delta Hotels to spearhead the re-establishment of Delta's brand in Canada and worldwide. With new hotels and a new focus, Delta seeks to position themselves among the best hotel chains. The new look, launched in August of 1999, builds a strong feeling of elegance and comfort, with clean typography and rich colours. Reactor designed everything from matchbooks to in-room amenities and stationary, as well as flags. property signage and premium affinity program sub-brands. |
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