20 Bees

For the agency Gilbert & Davis’ client Niagara Vintners, Reactor created this master brand identity and packaging. Featuring design and art direction by Louis Fishauf and illustrations by James Marsh, the brand's concept revolves around the relationship of the land, the grower and the bees that pollinate the grapes. Packaging includes the general product wine labels in multiple versions, as well as an ice wine sub-brand identity with its own gift packaging.